Franklin Faked a Rival’s Death to Sell Almanacs, And It Worked
Franklin Kills a Man Who Isn’t Dead On October 17, 1733, Benjamin Franklin predicted that his rival, almanac publisher Titan Leeds, would die that day. Franklin had launched Poor Richard’s Almanack in 1732 and needed an edge over competitors like Leeds. The date passed. Leeds was alive, furious, and said so in print. Franklin doubled … Read more